Springer The Community Manager's Playbook, Fachbücher von Lauren Perkins
Das Buch "The Community Manager's Playbook" von Lauren Perkins bietet eine umfassende Anleitung für Unternehmen, die ihre Online-Communities effektiv aufbauen und verwalten möchten. In einer Zeit, in der die Bedeutung von starken Gemeinschaften für Marken und Produkte immer mehr erkannt wird, stellt dieses Fachbuch eine wertvolle Ressource dar. Perkins, eine Expertin für Markenstrategie und digitales Marketing, erläutert, wie Unternehmen ihre Markenbotschaften in das tägliche Leben ihrer Zielgruppen integrieren können. Sie betont, dass Community-Management nicht nur eine Nebensache ist, sondern ein zentraler Bestandteil der Marketingstrategie eines Unternehmens sein sollte. Das Buch richtet sich an Geschäfts- und Markenverantwortliche, die ihre Ansätze zur Kundenbindung und Community-Management verbessern möchten. Es bietet praxisnahe Tipps und Strategien, um eine lebendige und engagierte Online-Community zu schaffen, die letztlich zu einer höheren Markenbekanntheit und Kundenbindung führt.
Page Two Press The Psychological Safety Playbook A1067617534
*Nonfiction Book Award Silver Medal* *2023 NYC Big Book Award Distinguished Favorite* The how-to guide for transformative leadership Every employee, at every level, wants to feel seen, heard, and respected. If we don't feel safe, we can't be our best selves or do our most creative work. This is why leaders must ensure psychological safety for everyone in their team. Whether you're a manager, CEO, or entrepreneur, The Psychological Safety Playbook is the guide you need to lead your team to the highest levels of performance and innovation. The Psychological Safety Playbook invites you to explore twenty-five specific actions that will create more psychological safety in your workplace. These are all moves that every leader can adopt and practice. Each move features a description of why to try it, instructions on how to do it, and a nutshell summary. You can start anywhere in the playbook-all the plays and moves are self-contained! Written by Karolin Helbig, a highly respected executive mindset coach with a doctorate in human genetics and extensive consulting experience, and Minette Norman, a sought-after leadership consultant with thirty years of experience in the tech sector, The Psychological Safety Playbook is the essential guide for leaders who are committed to fostering psychological safety in their teams. In their combined years of business and applied practice, the authors have continually observed how creating a high-performing, innovative workforce starts with building a foundation of respect and shared humanity. When we hold back our true thoughts because we're afraid of the consequences, everyone misses out. By contrast, when we can ask a naïve question, propose a wild idea, or share our honest emotions-that's when psychological safety fuels team performance.
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