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HarperCollins Fly, Wild Swans A1078436192
HarperCollins Fly, Wild Swans A1078436192
THE INSTANT SUNDAY TIMES BESTSELLER THE LONG-AWAITED SEQUEL TO WILD SWANS, THE MULTI-MILLION COPY INTERNATIONAL BESTSELLING SENSATION A Book of the Year in The Times; Daily Telegraph; Financial Times and Waterstones 'A must-read ... magnificent' DAILY TELEGRAPH ***** 'Beautiful and moving' ELIF SHAFAK, OBSERVER Jung Chang's Wild Swans was a book that defined a generation, an epic personal history of Jung, her mother and grandmother - 'three daughters of China'. The book opens in 1909 with her grandmother's birth - and foot-binding - when China was under the last emperor, moving through Mao Zedong's rule, especially the Cultural Revolution during which Jung's parents were subjected to horrendous ordeals because of their courage. It finishes in 1978 when Deng Xiaoping officially ended the Mao era and started the 'reforms'. Jung, at that propitious juncture, became one of the first Chinese to leave Communist China for the West. Nearly half a century on, China has risen from a decrepit and isolated state to a global power, the challenger to the United States' dominant position in the world. Through those decades, Jung's life has been intimately entwined with her native land. Her experiences dealing with the regime in those years were rich and revealing - especially so because all her books were (and are) banned. Fly, Wild Swans is the follow-up to Wild Swans and brings the story of Jung's family - along with that of China - up to date. The book is in many ways Jung's love letter to her mother. It is inevitably also about her grandmother and father, both of whom died tragically in the Cultural Revolution but are often recalled in this book. In fact, the past is never far away in Jung's subsequent life. It has shaped her, and moulded the present China, and what's more, it promises to herald the future. China is now at another watershed moment with the era of Chairman Xi Jinping greatly affecting the lives of Jung and her mother. Fly, Wild Swans is Jung's heartfelt response to that experience, and a book filled with drama, love, curiosity and incredible history - both personal and global. Ultimately uplifting, told in Jung's clear, honest and compelling voice, it is memoir writing at its best. 'Profoundly revealing as a portrait both of a family and of the deeper traumas that lie at the heart of modern China' RORY STEWART 'Another wonder book from Jung Chang...I am quite blown away by it' LADY ANTONIA FRASER
Erscheint am 8.10.2026
12,59
Versand: frei!
HarperCollins Fly, Wild Swans A1074448122
HarperCollins Fly, Wild Swans A1074448122
THE INSTANT SUNDAY TIMES BESTSELLER THE LONG-AWAITED SEQUEL TO WILD SWANS, THE MULTI-MILLION COPY INTERNATIONAL BESTSELLING SENSATION A Book of the Year in The Times; Daily Telegraph; Financial Times and Waterstones 'A must-read ... magnificent' DAILY TELEGRAPH ***** 'Beautiful and moving' ELIF SHAFAK, OBSERVER Jung Chang's Wild Swans was a book that defined a generation, an epic personal history of Jung, her mother and grandmother - 'three daughters of China'. The book opens in 1909 with her grandmother's birth - and foot-binding - when China was under the last emperor, moving through Mao Zedong's rule, especially the Cultural Revolution during which Jung's parents were subjected to horrendous ordeals because of their courage. It finishes in 1978 when Deng Xiaoping officially ended the Mao era and started the 'reforms'. Jung, at that propitious juncture, became one of the first Chinese to leave Communist China for the West. Nearly half a century on, China has risen from a decrepit and isolated state to a global power, the challenger to the United States' dominant position in the world. Through those decades, Jung's life has been intimately entwined with her native land. Her experiences dealing with the regime in those years were rich and revealing - especially so because all her books were (and are) banned. Fly, Wild Swans is the follow-up to Wild Swans and brings the story of Jung's family - along with that of China - up to date. The book is in many ways Jung's love letter to her mother. It is inevitably also about her grandmother and father, both of whom died tragically in the Cultural Revolution but are often recalled in this book. In fact, the past is never far away in Jung's subsequent life. It has shaped her, and moulded the present China, and what's more, it promises to herald the future. China is now at another watershed moment with the era of Chairman Xi Jinping greatly affecting the lives of Jung and her mother. Fly, Wild Swans is Jung's heartfelt response to that experience, and a book filled with drama, love, curiosity and incredible history - both personal and global. Ultimately uplifting, told in Jung's clear, honest and compelling voice, it is memoir writing at its best. 'Profoundly revealing as a portrait both of a family and of the deeper traumas that lie at the heart of modern China' RORY STEWART 'Another wonder book from Jung Chang...I am quite blown away by it' LADY ANTONIA FRASER
2 - 3 Wochen
31,99
Versand: frei!
Simon & Schuster Us The Lords of Easy Money A1064156822
Simon & Schuster Us The Lords of Easy Money A1064156822
The New York Times bestseller from business journalist Christopher Leonard infiltrates one of America's most mysterious institutions-the Federal Reserve-to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country's economic stability at risk. If you asked most people what forces led to today's unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us. But here, for the first time, is the inside story of how the Fed has reshaped the American economy for the worse. It all started on November 3, 2010, when the Fed began a radical intervention called quantitative easing. In just a few short years, the Fed more than quadrupled the money supply with one goal: to encourage banks and other investors to extend more risky debt. Leaders at the Fed knew that they were undertaking a bold experiment that would produce few real jobs, with long-term risks that were hard to measure. But the Fed proceeded anyway...and then found itself trapped. Once it printed all that money, there was no way to withdraw it from circulation. The Fed tried several times, only to see the market start to crash, at which point the Fed turned the money spigot back on. That's what it did when COVID hit, printing 300 years' worth of money in a few short months. Which brings us to now: Ten years on, the gap between the rich and poor has grown dramatically, inflation is raging, and the stock market is driven by boom, busts, and bailouts. Middle-class Americans seem stuck in a stage of permanent stagnation, with wage gains wiped out by high prices even as they remain buried under credit card debt, car loan debt, and student debt. Meanwhile, the "too big to fail" banks remain bigger and more powerful than ever while the richest Americans enjoy the gains of a hyper-charged financial system. The Lords of Easy Money "skillfully" (The Wall Street Journal) tells the "fascinating" (The New York Times) tale of how quantitative easing is imperiling the American economy through the story of the one man who tried to warn us. This is the first inside story of how we really got here-and why our economy rests on such unstable ground.
Sofort lieferbar
12,09
Versand: frei!
HarperCollins Alchemy A1055123001
HarperCollins Alchemy A1055123001
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Sofort per Download lieferbar
10,99
Versand: frei!
Simon & Schuster Us The Lords of Easy Money A1064156822
Simon & Schuster Us The Lords of Easy Money A1064156822
The New York Times bestseller from business journalist Christopher Leonard infiltrates one of America's most mysterious institutions-the Federal Reserve-to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country's economic stability at risk. If you asked most people what forces led to today's unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us. But here, for the first time, is the inside story of how the Fed has reshaped the American economy for the worse. It all started on November 3, 2010, when the Fed began a radical intervention called quantitative easing. In just a few short years, the Fed more than quadrupled the money supply with one goal: to encourage banks and other investors to extend more risky debt. Leaders at the Fed knew that they were undertaking a bold experiment that would produce few real jobs, with long-term risks that were hard to measure. But the Fed proceeded anyway...and then found itself trapped. Once it printed all that money, there was no way to withdraw it from circulation. The Fed tried several times, only to see the market start to crash, at which point the Fed turned the money spigot back on. That's what it did when COVID hit, printing 300 years' worth of money in a few short months. Which brings us to now: Ten years on, the gap between the rich and poor has grown dramatically, inflation is raging, and the stock market is driven by boom, busts, and bailouts. Middle-class Americans seem stuck in a stage of permanent stagnation, with wage gains wiped out by high prices even as they remain buried under credit card debt, car loan debt, and student debt. Meanwhile, the "too big to fail" banks remain bigger and more powerful than ever while the richest Americans enjoy the gains of a hyper-charged financial system. The Lords of Easy Money "skillfully" (The Wall Street Journal) tells the "fascinating" (The New York Times) tale of how quantitative easing is imperiling the American economy through the story of the one man who tried to warn us. This is the first inside story of how we really got here-and why our economy rests on such unstable ground.
Sofort lieferbar
18,99
Versand: frei!
Penguin US After the Music Stopped A1030761592
Penguin US After the Music Stopped A1030761592
The New York Times bestseller "Blinder's book deserves its likely place near the top of reading lists about the crisis. It is the best comprehensive history of the episode... A riveting tale." - Financial Times One of our wisest and most clear-eyed economic thinkers offers a masterful narrative of the crisis and its lessons. Many fine books on the financial crisis were first drafts of history—books written to fill the need for immediate understanding. Alan S. Blinder, esteemed Princeton professor, Wall Street Journal columnist, and former vice chairman of the Federal Reserve Board, held off, taking the time to understand the crisis and to think his way through to a truly comprehensive and coherent narrative of how the worst economic crisis in postwar American history happened, what the government did to fight it, and what we can do from here—mired as we still are in its wreckage. With bracing clarity, Blinder shows us how the U.S. financial system, which had grown far too complex for its own good—and too unregulated for the public good—experienced a perfect storm beginning in 2007. Things started unraveling when the much-chronicled housing bubble burst, but the ensuing implosion of what Blinder calls the “bond bubble” was larger and more devastating. Some people think of the financial industry as a sideshow with little relevance to the real economy—where the jobs, factories, and shops are. But finance is more like the circulatory system of the economic body: if the blood stops flowing, the body goes into cardiac arrest. When America’s financial structure crumbled, the damage proved to be not only deep, but wide. It took the crisis for the world to discover, to its horror, just how truly interconnected—and fragile—the global financial system is. Some observers argue that large global forces were the major culprits of the crisis. Blinder disagrees, arguing that the problem started in the U.S. and was pushed abroad, as complex, opaque, and overrated investment products were exported to a hungry world, which was nearly poisoned by them. The second part of the story explains how American and international government intervention kept us from a total meltdown. Many of the U.S. government’s actions, particularly the Fed’s; were previously unimaginable. And to an amazing—and certainly misunderstood—extent; they worked. The worst did not happen. Blinder offers clear-eyed answers to the questions still before us, even if some of the choices ahead are as divisive as they are unavoidable. After the Music Stopped is an essential history that we cannot afford to forget, because one thing history teaches is that it will happen again.
Sofort lieferbar
35,99
Versand: frei!
Pan macmillan Ltd. When the Going Was Good A1073040707
Pan macmillan Ltd. When the Going Was Good A1073040707
INSTANT NEW YORK TIMES BESTSELLER! Named a Best Book of the Year by critics from both NPR and the New York Post! "The voice of a man who tasted the best of the American century and still left the party early, with his dignity intact." —The New Yorker From the pages of Spy and Vanity Fair to the red carpets of Hollywood, editor Graydon Carter’s memoir revives the glamorous heyday of print magazines when they were at the vanguard of American culture When Graydon Carter was offered the editorship of Vanity Fair in 1992, he knew he faced an uphill battle—how to make the esteemed and long-established magazine his own. Not only was he confronted with a staff that he perceived to be loyal to the previous regime, but he arrived only a few years after launching Spy magazine, which gloried in skewering the celebrated and powerful—the very people Vanity Fair venerated. With curiosity, fearlessness, and a love of recent history and glamour that would come to define his storied career in magazines, Carter succeeded in endearing himself to his editors, contributors, and readers, as well as those who would grace the pages of Vanity Fair. He went on to run the magazine with overwhelming success for the next two and a half decades. Filled with colorful memories and intimate details, When the Going Was Good is Graydon Carter’s lively recounting of how he made his mark as one of the most talented editors in the business. Moving to New York from Canada, he worked at Time, Life, The New York Observer, and Spy, before catching the eye of Condé Nast chairman Si Newhouse, who pulled him in to run Vanity Fair. In Newhouse he found an unwavering champion, a loyal proprietor who gave Carter the editorial and financial freedom to thrive. Annie Leibovitz’s photographs would come to define the look of the magazine, as would the “New Establishment” and annual Hollywood issues. Carter further planted a flag in Los Angeles with the legendary Vanity Fair Oscar party. With his inimitable voice and signature quip, he brings readers to lunches and dinners with the great and good of America, Britain, and Europe. He assembled one of the most formidable stables of writers and photographers under one roof, and here he re-creates in real time the steps he took to ensure Vanity Fair cemented its place as the epicenter of art, culture, business, and politics, even as digital media took hold. Charming, candid, and brimming with stories, When the Going Was Good perfectly captures the last golden age of print magazines from the inside out.
2 - 3 Wochen
28,99
Versand: frei!
Pan macmillan Ltd. When the Going Was Good A1073040707
Pan macmillan Ltd. When the Going Was Good A1073040707
INSTANT NEW YORK TIMES BESTSELLER! Named a Best Book of the Year by critics from both NPR and the New York Post! "The voice of a man who tasted the best of the American century and still left the party early, with his dignity intact." —The New Yorker From the pages of Spy and Vanity Fair to the red carpets of Hollywood, editor Graydon Carter’s memoir revives the glamorous heyday of print magazines when they were at the vanguard of American culture When Graydon Carter was offered the editorship of Vanity Fair in 1992, he knew he faced an uphill battle—how to make the esteemed and long-established magazine his own. Not only was he confronted with a staff that he perceived to be loyal to the previous regime, but he arrived only a few years after launching Spy magazine, which gloried in skewering the celebrated and powerful—the very people Vanity Fair venerated. With curiosity, fearlessness, and a love of recent history and glamour that would come to define his storied career in magazines, Carter succeeded in endearing himself to his editors, contributors, and readers, as well as those who would grace the pages of Vanity Fair. He went on to run the magazine with overwhelming success for the next two and a half decades. Filled with colorful memories and intimate details, When the Going Was Good is Graydon Carter’s lively recounting of how he made his mark as one of the most talented editors in the business. Moving to New York from Canada, he worked at Time, Life, The New York Observer, and Spy, before catching the eye of Condé Nast chairman Si Newhouse, who pulled him in to run Vanity Fair. In Newhouse he found an unwavering champion, a loyal proprietor who gave Carter the editorial and financial freedom to thrive. Annie Leibovitz’s photographs would come to define the look of the magazine, as would the “New Establishment” and annual Hollywood issues. Carter further planted a flag in Los Angeles with the legendary Vanity Fair Oscar party. With his inimitable voice and signature quip, he brings readers to lunches and dinners with the great and good of America, Britain, and Europe. He assembled one of the most formidable stables of writers and photographers under one roof, and here he re-creates in real time the steps he took to ensure Vanity Fair cemented its place as the epicenter of art, culture, business, and politics, even as digital media took hold. Charming, candid, and brimming with stories, When the Going Was Good perfectly captures the last golden age of print magazines from the inside out.
Sofort lieferbar
26,99
Versand: frei!
MCGRAW-HILL Professional Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People A1030284636
MCGRAW-HILL Professional Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People A1030284636
Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company's exemplary leadership practices. Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies. In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry: Savor and Elevate Love to Be Loved Reach for Common Ground Mobilize the Connection Cherish and Challenge Your Legacy Leading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer. In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges. Praise for Leading the Starbucks Way "Michelli shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book!" Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level "Culture is everything! This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty." Brian Tracy, author of Full Engagement "Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, and rewards suppliers, employees, customers, shareholders, and the community." Robert Spector, author of The Nordstrom Way "Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture." John Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup "Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience." Kirkus Reviews
Sofort lieferbar
22,95
Versand: frei!
MCGRAW-HILL Professional The Bond Book A1009065146
MCGRAW-HILL Professional The Bond Book A1009065146
Everything on Treasuries, munis,bond funds, and more! The bond buyer's answer book-updated for the new economy "As in the first two editions, this third edition of The Bond Book continues to be the idealreference for the individual investor. It has all the necessary details, well explained andillustrated without excessive mathematics. In addition to providing this essential content, itis extremely well written." -James B. Cloonan, Chairman, American Association of Individual Investors "Annette Thau makes the bond market interesting, approachable, and clear. As much asinvestors will continue to depend on fixed-income securities during their retirement years,they'll need an insightful guide that ensures they're appropriately educated and served.The Bond Book does just that." -Jeff Tjornejoh, Research Director, U.S. and Canada, Lipper, Thomson Reuters "Not only a practical and easy-to-understand guide for the novice, but also a comprehensivereference for professionals. Annette Thau provides the steps to climb to the top of the bondinvestment ladder. The Bond Book should be a permanent fixture in any investment library!" -Thomas J. Herzfeld, President, Thomas Herzfeld Advisors, Inc. "If the financial crisis of recent years has taught us anything, it's buyer beware. Fact is, bondscan be just as risky as stocks. That's why Annette Thau's new edition of The Bond Book isessential reading for investors who want to know exactly what's in their portfolios. It alsoserves as an excellent guide for those of us who are getting older and need to diversify intofixed income." -Jean Gruss, Southwest Florida Editor, Gulf Coast Business Review, andformer Managing Editor, Kiplinger's Retirement Report About the Book The financial crisis of 2008 causedmajor disruptions to every sector ofthe bond market and left even the savviestinvestors confused about the safety oftheir investments. To serve these investors andanyone looking to explore opportunities infixed-income investing, former bond analystAnnette Thau builds on the features and authoritythat made the first two editions bestsellersin the thoroughly revised, updated, andexpanded third edition of The Bond Book. This is a one-stop resource for both seasonedbond investors looking for the latest informationon the fixed-income market and equitiesinvestors planning to diversify their holdings.Writing in plain English, Thau presentscutting-edge strategies for making the bestbond-investing decisions, while explaininghow to assess risks and opportunities. She alsoincludes up-to-date listings of online resourceswith bond prices and other information.Look to this all-in-one guide for information onsuch critical topics as: Buying individual bonds or bond funds The ins and outs of open-end funds,closed-end funds, and exchangetradedfunds (ETFs) The new landscape for municipal bonds:the changed rating scales, the neardemise of bond insurance, andBuild America Bonds (BABs) The safest bond funds Junk bonds (and emerging market bonds) Buying Treasuries without payinga commission From how bonds work to how to buy and sellthem to what to expect from them, The BondBook, third edition, is a must-read for individualinvestors and financial advisers who wantto enhance the fixed-income allocation of theirportfolios.
Sofort lieferbar
32,09
Versand: frei!
Penguin Books Ltd The Great Economists A1046803303
Penguin Books Ltd The Great Economists A1046803303
What can the ideas of history's greatest economists tell us about the most important issues of our time? ' The best place to start to learn about the very greatest economists of all time ' Professor Tyler Cowen, author of The Complacent Class and The Great Stagnation ___________________________ Since the days of Adam Smith, economists have grappled with a series of familiar problems -- but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field; and in The Great Economists she explains the key thoughts of history's greatest economists, how their lives and times affected their ideas, how our lives have been influenced by their work, and how they could help with the policy challenges that we face today. In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo through Joan Robinson and Milton Friedman to Douglass North and Robert Solow. Along the way she asks, for example: what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How does the work of John Maynard Keynes, who argued for government spending to create full employment, help us think about state investment? And with globalization in trouble, what can we learn about handling Brexit and Trumpism? In one accessible volume, this expert new voice provides an overarching guide to the biggest questions of our time. The Great Economists includes: Adam Smith David Ricardo Karl Marx Alfred Marshall Irving Fisher John Maynard Keynes Joseph Schumpeter Friedrich Hayek Joan Robinson Milton Friedman Douglass North Robert Solow ___________________________ 'Economics students, like others, can learn a lot from this book' - Professor Paul Collier, author of The Bottom Billion 'Not only a great way to learn in an easily readable manner about some of the greatest economic influences of the past, but also a good way to test your own a priori assumptions about some of the big challenges of our time' - Lord Jim O'Neill, former Chairman at Goldman Sachs Asset Management, former UK Treasury Minister, and author of The Growth Map 'An extremely engaging survey of the lifetimes and ideas of the great thinkers of economic history' - Professor Kenneth Rogoff, author of The Curse of Cash and co-author of This Time is Different 'This book is a very readable introduction to the lives and thinking of the greats' - Professor Raghuram Rajan, former Governor of the Reserve Bank of India, and author of I Do What I Do and Fault Lines 'Read it not only to learn about the world's great economists, but also to see how consequential thought innovations can be, and have been' - Mohamed el-Erian, Chief Economic Adviser at Allianz, former CEO of PIMCO
Sofort per Download lieferbar
9,49
Versand: frei!
MCGRAW-HILL Professional Emerging Markets Rule A1023235590
MCGRAW-HILL Professional Emerging Markets Rule A1023235590
SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world'slargest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an actionplan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for allinternational companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo
Sofort lieferbar
29,99
Versand: frei!
MCGRAW-HILL Professional The Bond Book A1009065146
MCGRAW-HILL Professional The Bond Book A1009065146
Everything on Treasuries, munis,bond funds, and more! The bond buyer's answer book-updated for the new economy "As in the first two editions, this third edition of The Bond Book continues to be the idealreference for the individual investor. It has all the necessary details, well explained andillustrated without excessive mathematics. In addition to providing this essential content, itis extremely well written." -James B. Cloonan, Chairman, American Association of Individual Investors "Annette Thau makes the bond market interesting, approachable, and clear. As much asinvestors will continue to depend on fixed-income securities during their retirement years,they'll need an insightful guide that ensures they're appropriately educated and served.The Bond Book does just that." -Jeff Tjornejoh, Research Director, U.S. and Canada, Lipper, Thomson Reuters "Not only a practical and easy-to-understand guide for the novice, but also a comprehensivereference for professionals. Annette Thau provides the steps to climb to the top of the bondinvestment ladder. The Bond Book should be a permanent fixture in any investment library!" -Thomas J. Herzfeld, President, Thomas Herzfeld Advisors, Inc. "If the financial crisis of recent years has taught us anything, it's buyer beware. Fact is, bondscan be just as risky as stocks. That's why Annette Thau's new edition of The Bond Book isessential reading for investors who want to know exactly what's in their portfolios. It alsoserves as an excellent guide for those of us who are getting older and need to diversify intofixed income." -Jean Gruss, Southwest Florida Editor, Gulf Coast Business Review, andformer Managing Editor, Kiplinger's Retirement Report About the Book The financial crisis of 2008 causedmajor disruptions to every sector ofthe bond market and left even the savviestinvestors confused about the safety oftheir investments. To serve these investors andanyone looking to explore opportunities infixed-income investing, former bond analystAnnette Thau builds on the features and authoritythat made the first two editions bestsellersin the thoroughly revised, updated, andexpanded third edition of The Bond Book. This is a one-stop resource for both seasonedbond investors looking for the latest informationon the fixed-income market and equitiesinvestors planning to diversify their holdings.Writing in plain English, Thau presentscutting-edge strategies for making the bestbond-investing decisions, while explaininghow to assess risks and opportunities. She alsoincludes up-to-date listings of online resourceswith bond prices and other information.Look to this all-in-one guide for information onsuch critical topics as: Buying individual bonds or bond funds The ins and outs of open-end funds,closed-end funds, and exchangetradedfunds (ETFs) The new landscape for municipal bonds:the changed rating scales, the neardemise of bond insurance, andBuild America Bonds (BABs) The safest bond funds Junk bonds (and emerging market bonds) Buying Treasuries without payinga commission From how bonds work to how to buy and sellthem to what to expect from them, The BondBook, third edition, is a must-read for individualinvestors and financial advisers who wantto enhance the fixed-income allocation of theirportfolios.
2 - 3 Wochen
32,09
Versand: frei!
Chess Base How to study Classics A1060997705
Chess Base How to study Classics A1060997705
Adrian Mikhalchishin: How to study Classics Chess education is based on examples of great players of the past. Most of the typical methods of attack, analogical plans, and correct ways of conducting different ends happened first time in their games. On the basis of these games numerous books were written about endgame subjects and endgame technique. Even about openings the great Alexander Alekhine said that it is simply the practice of the masters! Naturally every developing player has to study these examples, as he will face similar positions and problems in his practice. The more a player knows of these positions, the more frequently he will be able to apply the necessary ideas in the correct way. Of course, there are many basic positions in endgames and exact variations in the openings, which have to be remembered by heart. But the greatest part of the endgame and middlegame play consists of knowledge of typical plans and typical tactical motifs, which can be used for different purposes. To help to attack the opponent’s king or simply to help conducting plans faster and more effectively. Every young player has to study them and it is possible just from the games of the great players. Vladimir Kramnik once told, that at the moment when he decided to fight for the World Championship, he spent one year just analysing all the matches of the WC. In general, we have to study classics in two ways: 1) As we explained, in the books on endgame and middlegame. Different important subjects are studied from the selected games of the greats. 2) Every top player had his or her own speciality. Like Rubinstein was the greatest master of the ‘exchange technique’, Botvinnik was master of ‘centralization’ and Alekhine was the greatest player in developing opening initiative. Each ща them had extraordinarily instructive examples about their own favorite methods. Another problem exists - in the chess world we don’t have many good books on the middlegame and for this reason young players have problems about how to study classics. Different tactical methods exist and for these subjects we have plenty of good literature. We will present a few examples on how the same tactical methods were developed by the top players and how more complicated it became by the years. The same situation is with development of typical plans in classical structures. Video running time: more than 5 hours (English) With interactive training including video feedback Extra: Database with Classical Games Adrian Mikhalchishin, a Grandmaster since 1978, is currently among the top 5 world trainers and the Chairman of the FIDE Trainers’ Commission. He trained the team of USSR in 1980’s, national teams of Slovenia, Poland and the Netherlands, and was the trainer of Anatoly Karpov (1980-1986), trained Zsuzsa Polgar, Alexander Beliavsky, Maja Chiburdanidze, Arkadij Naiditsch and Vassily Ivanchuk.
Sofort lieferbar
23,99
Versand: frei!
Warner Music Waldbühne - 20 Konzerte von 1998 - 2022 [20 BRs] A1066491433
Warner Music Waldbühne - 20 Konzerte von 1998 - 2022 [20 BRs] A1066491433
Ein absolutes Muss für Sammler und Fans des jährlich zelebrierten Konzerts Jeden letzten Samstag im Juni geben die Berliner Philharmoniker das berühmte Waldbühnenkonzert. Die 20 ausgewählten Konzerte aus dem Zeitraum zwischen 1998 bis 2022 sind nun in einer sorgfältig kuratierten und gestalteten Box erhältlich. Zu hören sind die Berliner Philharmoniker mit Dirigenten wie Daniel Barenboim, Simon Rattle, Gustavo Dudamel und Kirill Petrenko sowie Solisten wie Lang Lang, Lisa Batiashvili, Renée Fleming, Katia & Marielle Labèque, Wayne Marshall, Kirill Gerstein und vielen anderen. Diese exklusive Edition der beliebten Waldbühnenkonzerte der Berliner Philharmoniker bietet mehr als 35 Stunden Musik auf höchstem Niveau. BONUS Dirigentenkamera 2016, Dokumentation “They Got Rhythm” SPECIAL EXTRA Das Waldbühnenkonzert 2021 mit Wayne Marshall Diese Box ist ein Stück moderner Kunst - geeignet, das Regal von Kulturliebhabern weltweit zu schmücken. Selbst nach so vielen Jahren ist der Moment, in dem die Künstler die Bühne betreten und vor sich das überwältigende Panorama von 25.000 Zuschauern vorfinden, die aus Vorfreude auf die kommenden Stunden geradezu übersprudeln, schlichtweg atemberaubend. Und dies jedes Mal aufs Neue. Von diesem mitreißenden Gefühl werden alle Künstler ergriffen, die hier auftreten, ob Dirigenten, Solisten oder Orchestermitglieder, und genau das verleiht auch dem Konzert seinen ganz besonderen Charakter. (Stanley Dodds, Media Chairman Berliner Philharmoniker) CONDUCTORS Daniel Barenboim / Riccardo Chailly / Placido Domingo / Gustavo Dudamel / Neeme Järvi Mariss Jansons / Ion Marin / Wayne Marshall / Kent Nagano / Yannick Nézet-Séguin Seiji Ozawa / Kirill Petrenko / Simon Rattle / Tugan Sokhiev SOLOISTS Lisa Batiashvili / Yefim Bronfman / Sarah Chang / Marianne Crebassa / Renée Fleming Wenzel Fuchs / Kirill Gerstein / Susan Graham / Eitetsu Hayashi / Stephen Hough Janine Jansen / Magdalena Kožená / Katia & Marielle Labèque / Lang Lang Ana María Martínez / Marcus Roberts Trio / Vadim Repin / John Williams 01 Symphonic Pictures (2022) - Kirill Petrenko / Kirill Gerstein - 103 mins 02 American Rhythms (2021) (Bonus) - Wayne Marshall - 60 mins 03 A Fairytale Night (2019) - Tugan Sokhiev / Marianne Crebassa - 90 mins 04 Goodbye Sir Simon (2018) - Sir Simon Rattle / Magdalena Kožená - 100 mins 05 Legends of the Rhine (2017) - Gustavo Dudamel - 97 mins 06 Czech Night (2016) - Yannick Nézet-Séguin · Lisa Batiashvili - 107 mins 07 Lights, Camera, Action! (2015) - Sir Simon Rattle - 73 mins 08 Fellini, Jazz & Co (2011) - Riccardo Chailly - 105 mins 09 An evening with Renée Fleming (2010) - Ion Marin · Renée Fleming - 125 mins 10 Russian Rhythms (2009) - Sir Simon Rattle · Yefim Bronfman - 104 mins 11 Los Ritmos de la Noche (2008) - Gustavo Dudamel / Ana Maria Martínez - 93 mins 12 Rhapsodies (2007) - Sir Simon Rattle · Wenzel Fuchs · Stephen Hough - 105 mins 13 Sheherazade - Oriental Night (2006) - Neeme Järvi · Janine Jansen · Marita Solberg · Ingebjorg Kosmo - 112 mins 14 French Night (2005) - Sir Simon Rattle · Katia & Marielle Labèque - 120 mins 15 Tchaikovsky Night (2004) - Sir Simon Rattle / Lang Lang - 98 mins 16 Gershwin Night (2003) - Seiji Ozawa · Marcus Roberts Trio - 112 mins 17 World Encores (2002) - Mariss Jansons · Vadim Repin - 89 mins 18 Spanish Night (2001) - Plácido Domingo · Sarah Chang · Ana Mariá Martínez - 129 mins 19 A Night of Rhythm and Dance (2000) - Kent Nagano · Mari & Momo Kodama · Eitetsu Hayashi · Susan Graham - 127 mins 20 Latin American Night (1998) - Daniel Barenboim / John Wiliams (120 mins)
Lieferbar in 5 - 7 Tagen
138,99
Versand: frei!
Chess Base How to study Classics A1060997705
Chess Base How to study Classics A1060997705
Adrian Mikhalchishin: How to study Classics Chess education is based on examples of great players of the past. Most of the typical methods of attack, analogical plans, and correct ways of conducting different ends happened first time in their games. On the basis of these games numerous books were written about endgame subjects and endgame technique. Even about openings the great Alexander Alekhine said that it is simply the practice of the masters! Naturally every developing player has to study these examples, as he will face similar positions and problems in his practice. The more a player knows of these positions, the more frequently he will be able to apply the necessary ideas in the correct way. Of course, there are many basic positions in endgames and exact variations in the openings, which have to be remembered by heart. But the greatest part of the endgame and middlegame play consists of knowledge of typical plans and typical tactical motifs, which can be used for different purposes. To help to attack the opponent’s king or simply to help conducting plans faster and more effectively. Every young player has to study them and it is possible just from the games of the great players. Vladimir Kramnik once told, that at the moment when he decided to fight for the World Championship, he spent one year just analysing all the matches of the WC. In general, we have to study classics in two ways: 1) As we explained, in the books on endgame and middlegame. Different important subjects are studied from the selected games of the greats. 2) Every top player had his or her own speciality. Like Rubinstein was the greatest master of the ‘exchange technique’, Botvinnik was master of ‘centralization’ and Alekhine was the greatest player in developing opening initiative. Each ща them had extraordinarily instructive examples about their own favorite methods. Another problem exists - in the chess world we don’t have many good books on the middlegame and for this reason young players have problems about how to study classics. Different tactical methods exist and for these subjects we have plenty of good literature. We will present a few examples on how the same tactical methods were developed by the top players and how more complicated it became by the years. The same situation is with development of typical plans in classical structures. Video running time: more than 5 hours (English) With interactive training including video feedback Extra: Database with Classical Games Adrian Mikhalchishin, a Grandmaster since 1978, is currently among the top 5 world trainers and the Chairman of the FIDE Trainers’ Commission. He trained the team of USSR in 1980’s, national teams of Slovenia, Poland and the Netherlands, and was the trainer of Anatoly Karpov (1980-1986), trained Zsuzsa Polgar, Alexander Beliavsky, Maja Chiburdanidze, Arkadij Naiditsch and Vassily Ivanchuk.
Sofort lieferbar
23,99
Versand: 3,00
Chess Base How to study Classics A1060997705
Chess Base How to study Classics A1060997705
Adrian Mikhalchishin: How to study Classics Chess education is based on examples of great players of the past. Most of the typical methods of attack, analogical plans, and correct ways of conducting different ends happened first time in their games. On the basis of these games numerous books were written about endgame subjects and endgame technique. Even about openings the great Alexander Alekhine said that it is simply the practice of the masters! Naturally every developing player has to study these examples, as he will face similar positions and problems in his practice. The more a player knows of these positions, the more frequently he will be able to apply the necessary ideas in the correct way. Of course, there are many basic positions in endgames and exact variations in the openings, which have to be remembered by heart. But the greatest part of the endgame and middlegame play consists of knowledge of typical plans and typical tactical motifs, which can be used for different purposes. To help to attack the opponent’s king or simply to help conducting plans faster and more effectively. Every young player has to study them and it is possible just from the games of the great players. Vladimir Kramnik once told, that at the moment when he decided to fight for the World Championship, he spent one year just analysing all the matches of the WC. In general, we have to study classics in two ways: 1) As we explained, in the books on endgame and middlegame. Different important subjects are studied from the selected games of the greats. 2) Every top player had his or her own speciality. Like Rubinstein was the greatest master of the ‘exchange technique’, Botvinnik was master of ‘centralization’ and Alekhine was the greatest player in developing opening initiative. Each ща them had extraordinarily instructive examples about their own favorite methods. Another problem exists - in the chess world we don’t have many good books on the middlegame and for this reason young players have problems about how to study classics. Different tactical methods exist and for these subjects we have plenty of good literature. We will present a few examples on how the same tactical methods were developed by the top players and how more complicated it became by the years. The same situation is with development of typical plans in classical structures. • Video running time: more than 5 hours (English) • With interactive training including video feedback • Extra: Database with Classical Games Adrian Mikhalchishin, a Grandmaster since 1978, is currently among the top 5 world trainers and the Chairman of the FIDE Trainers’ Commission. He trained the team of USSR in 1980’s, national teams of Slovenia, Poland and the Netherlands, and was the trainer of Anatoly Karpov (1980-1986), trained Zsuzsa Polgar, Alexander Beliavsky, Maja Chiburdanidze, Arkadij Naiditsch and Vassily Ivanchuk.
Sofort lieferbar
23,99
Versand: 3,95
Warner Music Waldbühne - 20 Konzerte von 1998 - 2022 [20 BRs] A1066491433
Warner Music Waldbühne - 20 Konzerte von 1998 - 2022 [20 BRs] A1066491433
Ein absolutes Muss für Sammler und Fans des jährlich zelebrierten Konzerts Jeden letzten Samstag im Juni geben die Berliner Philharmoniker das berühmte Waldbühnenkonzert. Die 20 ausgewählten Konzerte aus dem Zeitraum zwischen 1998 bis 2022 sind nun in einer sorgfältig kuratierten und gestalteten Box erhältlich. Zu hören sind die Berliner Philharmoniker mit Dirigenten wie Daniel Barenboim, Simon Rattle, Gustavo Dudamel und Kirill Petrenko sowie Solisten wie Lang Lang, Lisa Batiashvili, Renée Fleming, Katia & Marielle Labèque, Wayne Marshall, Kirill Gerstein und vielen anderen. Diese exklusive Edition der beliebten Waldbühnenkonzerte der Berliner Philharmoniker bietet mehr als 35 Stunden Musik auf höchstem Niveau. BONUS Dirigentenkamera 2016, Dokumentation “They Got Rhythm” SPECIAL EXTRA Das Waldbühnenkonzert 2021 mit Wayne Marshall Diese Box ist ein Stück moderner Kunst - geeignet, das Regal von Kulturliebhabern weltweit zu schmücken. Selbst nach so vielen Jahren ist der Moment, in dem die Künstler die Bühne betreten und vor sich das überwältigende Panorama von 25.000 Zuschauern vorfinden, die aus Vorfreude auf die kommenden Stunden geradezu übersprudeln, schlichtweg atemberaubend. Und dies jedes Mal aufs Neue. Von diesem mitreißenden Gefühl werden alle Künstler ergriffen, die hier auftreten, ob Dirigenten, Solisten oder Orchestermitglieder, und genau das verleiht auch dem Konzert seinen ganz besonderen Charakter. (Stanley Dodds, Media Chairman Berliner Philharmoniker) CONDUCTORS Daniel Barenboim / Riccardo Chailly / Placido Domingo / Gustavo Dudamel / Neeme Järvi Mariss Jansons / Ion Marin / Wayne Marshall / Kent Nagano / Yannick Nézet-Séguin Seiji Ozawa / Kirill Petrenko / Simon Rattle / Tugan Sokhiev SOLOISTS Lisa Batiashvili / Yefim Bronfman / Sarah Chang / Marianne Crebassa / Renée Fleming Wenzel Fuchs / Kirill Gerstein / Susan Graham / Eitetsu Hayashi / Stephen Hough Janine Jansen / Magdalena Kožená / Katia & Marielle Labèque / Lang Lang Ana María Martínez / Marcus Roberts Trio / Vadim Repin / John Williams 01 Symphonic Pictures (2022) - Kirill Petrenko / Kirill Gerstein - 103 mins 02 American Rhythms (2021) (Bonus) - Wayne Marshall - 60 mins 03 A Fairytale Night (2019) - Tugan Sokhiev / Marianne Crebassa - 90 mins 04 Goodbye Sir Simon (2018) - Sir Simon Rattle / Magdalena Kožená - 100 mins 05 Legends of the Rhine (2017) - Gustavo Dudamel - 97 mins 06 Czech Night (2016) - Yannick Nézet-Séguin · Lisa Batiashvili - 107 mins 07 Lights, Camera, Action! (2015) - Sir Simon Rattle - 73 mins 08 Fellini, Jazz & Co (2011) - Riccardo Chailly - 105 mins 09 An evening with Renée Fleming (2010) - Ion Marin · Renée Fleming - 125 mins 10 Russian Rhythms (2009) - Sir Simon Rattle · Yefim Bronfman - 104 mins 11 Los Ritmos de la Noche (2008) - Gustavo Dudamel / Ana Maria Martínez - 93 mins 12 Rhapsodies (2007) - Sir Simon Rattle · Wenzel Fuchs · Stephen Hough - 105 mins 13 Sheherazade - Oriental Night (2006) - Neeme Järvi · Janine Jansen · Marita Solberg · Ingebjorg Kosmo - 112 mins 14 French Night (2005) - Sir Simon Rattle · Katia & Marielle Labèque - 120 mins 15 Tchaikovsky Night (2004) - Sir Simon Rattle / Lang Lang - 98 mins 16 Gershwin Night (2003) - Seiji Ozawa · Marcus Roberts Trio - 112 mins 17 World Encores (2002) - Mariss Jansons · Vadim Repin - 89 mins 18 Spanish Night (2001) - Plácido Domingo · Sarah Chang · Ana Mariá Martínez - 129 mins 19 A Night of Rhythm and Dance (2000) - Kent Nagano · Mari & Momo Kodama · Eitetsu Hayashi · Susan Graham - 127 mins 20 Latin American Night (1998) - Daniel Barenboim / John Wiliams (120 mins)
5 - 7 Tagen
138,99
Versand: frei!
MCGRAW-HILL Professional Emerging Markets Rule A1023235590
MCGRAW-HILL Professional Emerging Markets Rule A1023235590
SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world'slargest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an actionplan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for allinternational companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo
2 - 3 Wochen
29,99
Versand: frei!
MCGRAW-HILL Professional Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People A1030284636
MCGRAW-HILL Professional Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People A1030284636
Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company's exemplary leadership practices. Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies. In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry: Savor and Elevate Love to Be Loved Reach for Common Ground Mobilize the Connection Cherish and Challenge Your Legacy Leading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer. In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges. Praise for Leading the Starbucks Way "Michelli shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book!" Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level "Culture is everything! This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty." Brian Tracy, author of Full Engagement "Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, and rewards suppliers, employees, customers, shareholders, and the community." Robert Spector, author of The Nordstrom Way "Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture." John Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup "Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience." Kirkus Reviews
2 - 3 Wochen
22,95
Versand: frei!
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